p.p.t.

To promote its new Wind Roadster, which has the fastest roof in its class, Renault launched a campaign called "12 second strip".

A huge contest in which people had to strip from winter to summer clothes in 12 second (the time needed to fold up the roof) and post their video on Youtube.
Here's the winner video:

The Making of the 2010 Pirelli Calendar by Terry Richardson from Rafael Rubira fashion4fun.com.br on Vimeo.

Das Making-of ist doch um einiges spannender als der Kalender. Warum eigentlich?